Known for value-oriented hardgoods for the campsite, Kelty breaks into the burgeoning world of CBD salves, creams, and sprays.
Tired from a long day backpacking? Up to now, Kelty has offered a line of camp chairs, sun shades, tents, and more to help you relax and recover. But now, the hardgoods brand known for providing respectable gear for those on a budget wants to appeal to your softer side — specifically, with balms and lotions to ease your aching muscles.
“At Kelty, we’re all about spontaneous adventures, getting outside, goofing around, and having fun,” said Russ Rowell, Kelty senior vice president and general manager. “Thanks to our new CBD products, we now offer another tool to help you go farther, higher, and faster — and to bounce back more quickly when you do.”
Beginning today, Kelty rolls out with a roll-on gel stick, salve, cream, “after sun” lotion, and two sprays — one anti-itch, the other antibacterial. But the real differentiators, according to Kelty, are twofold: Everything is specifically formulated for pain relief, and it uses made-in-USA, FDA-approved ingredients.
Kelty CBD: What, Why, How?
When we asked, “Why CBD?” Kelty essentially told us, “Why not?”
“The surprise and intrigue we’re getting by launching CBD is not new to us, and we welcome it. We’ve been getting reactions like that for years, even as far back as when we started as a brand,” Rowell said. “At that time, a backpack brand that introduced sleeping bags was very surprising. People thought we should just stick with what we know. And now, we have one of the No. 1-selling sleeping bags on the market.”
He went on to say that Kelty plans to further evolve CBD within its offerings and make it “one of our core competencies.” For now, the brand proudly touts that its CBD products specifically relieve pain. And that’s thanks to its use of FDA-approved ingredients.
According to Rowell, most CBD products on the market have to dance around pain relief without receiving FDA approval.
“You’ll look across CBD products and see ‘soothes this’ and ‘soothes that,’ but depending on the ingredients in the product, you can’t say this product relieves pain unless the ingredients are FDA-approved,” he told us. “We get to wear that stamp of approval using these ingredients.”
Kelty Pain-Relieving CBD
Kelty’s CBD debut includes six products — all 100% THC-free and non-psychoactive:
We will be sure to put Kelty’s pain-relief claims to the test as well — stay tuned.