The game call brand adds depth and corporate muscle with MeatEater’s wide range of hunting and cooking products.
MeatEater continues to expand its popularity as an all-around lifestyle brand, from media — including a Netflix series and a variety of podcasts— to written and cooking-focused content as well as retail brands like First Lite and FHF Gear. Now, MeatEater brings in another offering with its purchase of Phelps Game Calls last week.
Hunter and civil engineer Jason Phelps started Phelps Game Calls in 2009. The eponymous brand carries calls for elk, deer, waterfowl, predators, and turkeys, among others.
“It took 12 years, a few mistakes, and a lot of hard work and determination. But we have built Phelps Game Calls into an industry leader,” Phelps said. “And now with the stellar management team and massive built-in audience at MeatEater, we can scale the business like never before.”
Phelps Game Calls will remain in its headquarters of Pe Ell, Wash. And Phelps will continue as the general manager. But with MeatEater’s venture-capital funding, the Phelps brand now has the full strength of a corporate team backing it. And at the helm of that team is MeatEater founder, and the brand’s Netflix and podcast host, Steven Rinella.
“I’ve been friends with Jason for years. I’m deeply inspired by the elbow grease and tenacity that he put into building his business,” Rinella said of the acquisition. “The MeatEater audience loves him too. He’s a fan favorite. And his products are deeply respected by skilled hunters. I’m thrilled that our friendship and mutual respect has blossomed into a business partnership.”