2020 was a mess. 2020 was heartbreak. 2020 was an awakening. No matter what you’ve been through since COVID began, Hydro Flask is encouraging one thing: let’s ride.
“When the going gets tough, the tough get riding.” Hydro Flask quickly honed in on a truth many of us have realized in this pandemic year. However jobs, hours, and lives have changed, we’re shifting our priorities, our schedules, to just get a little bit more time outside.
Lost a government job? We know a few folks who did — and got to riding. Do you now spend 50 hours a week behind a screen, on Zoom? Weekend adventures are a must.
“In a year like 2020, we could all use a chance to hit the trail and experience the wonder of the outdoors. The International Mountain Bicycling Association is doing its part by making trails more accessible,” Hydro Flask wrote.
And this short yet epic film is a tribute to all those folks making that happen — and all the trails it’s happening on.